The touch generation

Yes it’s coming – the touch generation in our primary schools. But not just yet. Data presented at the Kinderwelten kids marketing conference concerning the ownership of “touch” devices among children, gives kids marketers a little bit of time until they have to handle augmented reality, QR codes and Co.

iPhone:
0.4 per cent of children surveyed own an iPhone, while 33 per cent don’t know what an iPhone is !

iPod Touch:
2.1 per cent of children have an iPod Touch – 36 per cent don’t know what it is.

touchscreen phones in general (Children don’t say smartphone, they say “Touch-Handy” in German) :
3.7 per cent of the kids have one, 25 per cent don’t know about them.

8.5 per cent of the children are allowed to use their parents’ smartphones. A growing 10 per cent of the parents of six to thirteen-year-olds now own an iPad or other tablet PC.

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Text in: German

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