Germany: Adidas opens own brand stores for teenagers

During the coming nine months Adidas will be opening own stores in Germany for its young fashion brand Adidas Neo. The trendy brand’s target group is girls aged between twelve and sixteen years. 

As a start stores are planned in ten big cities including  Munich, Berlin, Hamburg, Frankfurt and Düsseldorf. Up until now Adidas Neo had its own as well as  franchised stores in Russia, China and India and generated revenues of € 400 million in 2010.

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