Griffiths Consulting brightens up German kids’ bedrooms with lights from Pabobo

Griffiths Consulting, a Munich agency specialising on the target group families and youth, is from now on the German PR and Social Media consultancy of record for the Paris company Pabobo. The scope of the work includes corporate communications, product and brand PR, trade show PR as well as Web 2.0 activities. For this, the agency will utilise its unique database of mum and dad bloggers.

Pabobo is a young company whose products are being sold in more than 3.000 retail outlets in 15 countries. Illustrators, designers and model makers design and develop complete universes of lights, to enchant children. From classic night lights to shining figurines, there is something in the portfolio for everyone. The products can be categorised into the four universes: Comfort, Play, Sleep and Decorate. Pabobo’s philosophy is to make parents’ life easier – during the night as well as during the day – while the children grow up safely. The Nomade night light, which was developed in 2006, is the flagship product of the company. It was the first night light to operate completely without any cables or batteries, and whose LEDs made it safe to be cuddled under the blanket. Pabobo’s products are safe, energy-saving, have a long operating life and are designed to appeal to children.

Griffiths Consulting is a PR and Social Media agency based in Munich specialising on brand communication. Strategic consulting, corporate and creative product PR, PR in the case of legal disputes as well as crisis communications are the core competencies of the agency. The industry focus is on family, youth, education and related technologies.

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