PR in Germany: Invest now and benefit from consumer optimism

Girl with Shopping Bag

Germans are in a mood to shop

This autumn, PR campaigns will find fertile grounds in Germany, because the Germans are ready to shop like they have not been for six years! According to the market researchers at the Gesellschaft für Konsumforschung (GfK), consumer confidence is as high as it was last in 2007. In October, the Nuremberg company expects its consumer mood indicator to rise by 0.1, reaching 7.1 points. This is because Germans are confident about the economy and they are considering major purchases. Compared to last year, according to GfK, private consumption will increase by around 1 per cent in real terms.

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