Social Media

Social media marketing is online PR which helps you achieve communications objectives by taking part in various social networks. Of course it is about getting more traffic to your own website, but engaging in conversations in social media has many other benefits: finding new customers, building and enhancing a positive brand image as well as increasing brand awareness.

For nany years, we have been active for our clients in the web 2.0 successfully, here are a few examples:

Social media strategy:

In 2009, we developed a social media strategy for a maker of children’s furniture and prams, as well as providing ideas for implementation and integration with their online and offline marketing.

Agenda setting in blogs and forums:

When the “Babywelt” consumer shows for expectant and young parents were re-launched under new ownership in 2008, we informed potential visitors through communication in blogs and parenting communities.

Social media policy:

For two years, we monitored the online and social media coverage of a well-established toy brand and joined in the social media dialogue – based on the social media policy developed by us.

Strategic online communications:

We consult clients such as push chair maker iCandy and board games publisher Goliath on their online communication, as well as implementing and monitoring all German social media activities of the business. Additionally to the creation and management of their own social media accounts, we also conduct outreach to bloggers, digital content marketing and seeding campaigns.

listenin to music

Text in: German