Social Media

Social media marketing is online PR which helps you achieve communications objectives by taking part in various social networks. Of course it is about getting more traffic to your own website, but engaging in conversations in social media has many other benefits: finding new customers, building and enhancing a positive brand image as well as increasing brand awareness.

For four years, we have been active for our clients in the web 2.0 successfully, here are a few examples:

Social media strategy:

In 2009, we developed a social media strategy for a maker of children’s furniture and prams, as well as providing ideas for implementation and integration with their online and offline marketing.

Agenda setting in blogs and forums:

When the “Babywelt” consumer shows for expectant and young parents were re-launched under new ownership in 2008, we informed potential visitors through communication in blogs and parenting communities.

Social media policy:

For two years, we monitored the online and social media coverage of a well-established toy brand and joined in the social media dialogue – based on the social media policy developed by us.

Strategic online communications:

Since 2010 we have been consulting a board games publisher on their online communication, as well as implementing and monitoring all social media activities of the business.