Why you should promote your nursery brand in Germany today

Stand: The Tiny Universe, Halle 11.3 @ maria@thetinyuniverse.se

In a few days, the international baby and children's outfitting industry will be meeting up in Cologne for the world's biggest trade fair, Kind + Jugend. During the run-up to the show, new figures are … [Read more...]

What retail marketers need to know about how German women shop online

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As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all private buying decisions and that 66 per … [Read more...]

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Best-case example of successful influencer marketing combined with classic marketing

A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what exactly does this concept mean? … [Read more...]

Dream big, play hard: New premises opening party!

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Balloons, an oversize board game and many yummy goodies: On September 6th we invited friends and business partners to our office warming party. Apart from tempting food, a champagne bar and lovely … [Read more...]

Back this weekend: face-painting with Boris

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“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris Entrup, Sarah Nowak – they were all … [Read more...]

Nicer, bigger, brighter! We are moving into new offices

Exciting: We are moving to new offices :-)

We are moving office! Our new address from 22nd July 2016 is: Hans-Stiessberger-Str. 2b, 85540 München-Haar. The old office will close on July 20th at 2 p.m. and we will be back for you in the new … [Read more...]

How to use Snapchat for Marketing

Ghost Wall at the Snapchat HQ

Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – Daily 100 million users from all over the … [Read more...]

Handelsblatt for digital natives: Orange or Lemon?

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‘I'm almost 18 and have no idea about taxes, rent, or insurance. But I can write a poem analysis.’ Complained one student via Twitter. Sabrina Rospert and Ulrica Griffiths write about what the German … [Read more...]

Aldi’s new kids brand: skimping on new ideas

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The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site launches on Monday, the 2nd of November. … [Read more...]

Kids marketing – Put the kids in charge!

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Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big Influencers”, which investigated … [Read more...]