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We have a new client in the baby accessories industry: AeroSleep NV is based in Ninove, Belgium, and makes air-permeable mattress covers for babys and adults, ensuring safe and hygienic […]
The majority of Germans are against “greenwashing”
13/03/2013
Attempts in PR and marketing to tick the ecology and sustainability box should use watertight evidence. This is the opinion of 80.1% of Germans according to a study by the Association for Consumer […]
More German newspapers offer content for children
01/03/2013
Newspapers in Germany have grown their editorial offering for children considerably. 77 per cent have a page for children. One third publishes news for children. 19 per cent even have a dedicated […]
Family marketing: Toy shopping on the go
31/10/2012
This is a family marketing idea that we like: In order to minimize the stress of consumers during the festive season, Duo schreib & spiel, an association of specialised retailers, presents a new […]
First German parent blogger meet-up
10/10/2012
They are increasingly influential in politics - and they sit in the front rows of the fashion shows: Bloggers are opinion leaders and as such they have become an important part of the public. The […]
How German companies secure success in South-East Asia
27/06/2012
Reputation for ethics and engineering excellence put German companies in the spotlight. For evidence of the success of German companies in South-East Asia, one needs to look no further than the […]
Ulrica Griffiths leads global agency network IPR Team
23/04/2012
Ulrica Griffiths, founder of the Munich communications consultancy Griffiths Consulting, will lead the global agency network International Public Relations Team (IPR Team). IPR Team unites 22 […]
Does advertising belong on the scrap heap of marketing history?
12/04/2012
Once again we have received news about the poor effectiveness of advertising: The Nielsen survey “Global Trust in Advertising” reveals that only 25 per cent of all Germans trust in the messages of […]
Vivid Sydney shines again with Griffiths Consulting
02/04/2012
For the second time, the PR and Social Media agency Griffiths Consulting is responsible for the media relations in Germany surrounding Vivid Sydney - the amazing annual festival of creativity in […]
QR codes in consumer marketing – how to do it right
24/11/2011
Are QR codes in Germany not just for geeks and social media gurus anymore? Is it time for consumer goods marketing pros to figure them out too? Aside from the fact that a brand proves modernity and […]
