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Deutsch Ulrica Griffiths, founder of the Munich communications consultancy Griffiths Consulting, will lead the global agency network International Public Relations Team (IPR Team). IPR Team unites 22 […]
Does advertising belong on the scrap heap of marketing history?
12/04/2012
Once again we have received news about the poor effectiveness of advertising: The Nielsen survey “Global Trust in Advertising” reveals that only 25 per cent of all Germans trust in the messages of […]
Vivid Sydney shines again with Griffiths Consulting
02/04/2012
For the second time, the PR and Social Media agency Griffiths Consulting is responsible for the media relations in Germany surrounding Vivid Sydney - the amazing annual festival of creativity in […]
QR codes in consumer marketing – how to do it right
24/11/2011
Are QR codes in Germany not just for geeks and social media gurus anymore? Is it time for consumer goods marketing pros to figure them out too? Aside from the fact that a brand proves modernity and […]
Baby mecca Prenzlauer Berg – a kids’ fairy tale
28/10/2011
Marketing pros, be aware: The "baby boom oasis" Prenzlauer Berg is a myth Prenzlauer Berg is a part of Berlin and is commonly regarded as having the highest birth rate in Germany, but this […]
Digital dads – a new target audience for kids’ online entertainment?
10/10/2011
US dads spend a lot more time online with their kids than mums. They also tend to buy more games online or download paid-for music. So dads are a continiously growing group advertisers should […]
New research: The finest strategy to raise brand awareness is PR
04/10/2011
The fact that men and women often act very differently is well known – with, “Why men don’t listen an women can’t read maps?” being just one of the frequently quoted clichés. According to a […]
Germany: Fledgling parents buy more quality toys
09/09/2011
Parents' demand for high quality baby and toddler toys has continued to rise in recent years, according to the German toy retailers association Bundesverband des Spielwareneinzelhandels (BVS). […]
Germany: Adidas opens own brand stores for teenagers
05/09/2011
During the coming nine months Adidas will be opening own stores in Germany for its young fashion brand Adidas Neo. The trendy brand’s target group is girls aged between twelve and sixteen […]
