Handelsblatt for digital natives: Orange or Lemon?


‘I'm almost 18 and have no idea about taxes, rent, or insurance. But I can write a poem analysis.’ Complained one student via Twitter. Sabrina Rospert and Ulrica Griffiths write about what the German … [Read more...]

Aldi’s new kids brand: skimping on new ideas


The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site launches on Monday, the 2nd of November. … [Read more...]

Kids marketing – Put the kids in charge!

Superhero child

Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big Influencers”, which investigated … [Read more...]

Tourism: where are the best examples of media relations via social media?

Klick zum Vergrößern

Since we organised the first mom & dad bloggers meet-up for Familotel, we have been particularly interested in Social Media in tourism. This is why we were curious when the Association of German … [Read more...]

Griffiths Consulting case study at youth marketing conference


Griffiths Consulting exhibited a case study (see below for download) at the largest conference on the topic of children’s and youth marketing, organized by iconkids & youth on June 26th at … [Read more...]

Launch communications for high tech doll

Talking to high tech doll cayla

Griffiths Consulting, the Munich specialists in commmunicating to the target groups Family, Child and Youth, is supporting Vivid Germany in the launch of Cayla, the first internet-connect doll. The … [Read more...]

Who said Facebook? Teens spend online time on research, chats and videos

Cover of the youth survey

German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for homework, chatting with friends and … [Read more...]

Media and blogger relations for Kurio Tab children’s tablet


KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes outreach to trade and general media, as … [Read more...]

Kids often don’t recognize online advertising


Half of children's 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly recognize them for what they are. This is … [Read more...]

PR and marketing for premium push chairs

iCandy Modell Raspberry

Griffiths Consulting, a Munich communications agency specialising on the target group families and youth, is from now on the German PR and marketing consultancy of record for the British premium push … [Read more...]