Launch communications for high tech doll

Talking to high tech doll cayla

Griffiths Consulting, the Munich specialists in commmunicating to the target groups Family, Child and Youth, is supporting Vivid Germany in the launch of Cayla, the first internet-connect doll. The … [Read more...]

Who said Facebook? Teens spend online time on research, chats and videos

Cover of the youth survey

German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for homework, chatting with friends and … [Read more...]

Media and blogger relations for Kurio Tab children’s tablet

junge-fussball-lowres

KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes outreach to trade and general media, as … [Read more...]

Kids often don’t recognize online advertising

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Half of children's 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly recognize them for what they are. This is … [Read more...]

PR and marketing for premium push chairs

iCandy Modell Raspberry

Griffiths Consulting, a Munich communications agency specialising on the target group families and youth, is from now on the German PR and marketing consultancy of record for the British premium push … [Read more...]

Family PR for StickerKids name tags

PR-Experten helfen Familien, Ordnung zu schaffen

If children keep losing things, the family PR experts from Griffiths Consulting are now explaining to all parents to really stick it to their children - but only in the form of cool name stickers! The … [Read more...]

One license does not fit all children – National differences determine the license market

Geschäftsführer von iconkids & youth, dem größten deutschen Spezialinstitut für Kinder- und Jugendforschung

In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by the latest wave of the Kids License … [Read more...]

Media relations via social media – much ado about nothing?

Beliebter als Social Media: Fototermin für Journalisten. Foto: Stephen Petrat

Media relations via social media? The hype is over before it had even reached many. According to a new survey published by the ECCO network, only one in ten journalists frequently uses Facebook and Co … [Read more...]

PR in Germany: Invest now and benefit from consumer optimism

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This autumn, PR campaigns will find fertile grounds in Germany, because the Germans are ready to shop like they have not been for six years! According to the market researchers at the Gesellschaft für … [Read more...]

Survey shows: advertising to families needs specialised agencies

Lifestylebild aus der Spielwarenindustrie: Eine Familie spielt Triominos von Goliath

Many industries are struggling to find a suitable approach to the family target goup. The advertising trade journal Horizont commissioned a survey which found out that families hardly see themselves … [Read more...]