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Sustainability PR: Protecting Biodiversity with Maya the Bee

2. May 2022 By griffiths

What can a company do to make sustainability more accessible for families and children? Implementing sustainability (practises) into a business has increasingly … [Read more...]

Filed Under: Education, Licences, News, References Tagged With: Brand PR, Case Study, CSR, PR for mothers, social media, Sustainability Communication

Brand building with social media: We provide new input at the Babyforum Vienna 2022

4. August 2021 By griffiths

Under the motto Innovation | Digitalisation | Communication, Interconnection Consulting is organising the 1.5-day babyforum in Vienna for the first time on 2 and 3 … [Read more...]

Filed Under: News Tagged With: Brand PR, Influencer Marketing, Nursery industry Germany, PR für Babyprodukte, social media

MAYA THE BEE – PR, SOCIAL MEDIA AND CONTENT MARKETING FOR A NATIONAL TREASURE

19. July 2021 By griffiths

Two projects with the world's most adorable bee were completed this spring: We continued working on the CSR project for insect protection, "Project Poppy Meadow", … [Read more...]

Filed Under: Entertainment, Entertainment, Licences, Licences, News, News, References, References

E-sports and marketing – from a niche interest to the mainstream

21. May 2018 By admin

“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic … [Read more...]

Filed Under: News Tagged With: Brand PR, Influencer Marketing, Marken-PR, Youth marketing

Tourism and social media: Best practice three times over

6. March 2018 By admin

At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin … [Read more...]

Filed Under: News, References, Tourism Tagged With: Bloggeraktion, Brand PR, Case Study, Facebook, PR for mothers, Pressearbeit, social media, tourism PR

Family brands: What’s important in 2018?

28. December 2017 By admin

What’s new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to … [Read more...]

Filed Under: News Tagged With: Blogger, Media use, PR for mothers, Pressearbeit

Why you should promote your nursery brand in Germany today

7. September 2017 By admin

In a few days, the international baby and children’s outfitting industry will be meeting up in Cologne for the world’s biggest trade fair, Kind + Jugend. During … [Read more...]

Filed Under: News Tagged With: Marken-PR, PR for mothers, Pressearbeit, Retail marketing, toys

What retail marketers need to know about how German women shop online

16. August 2017 By admin

As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all … [Read more...]

Filed Under: News Tagged With: Online shopping, Retail marketing

iCandy has a photo for you today!

21. December 2016 By admin

A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what … [Read more...]

Filed Under: Fashion, News, Nursery, Pushchairs, References Tagged With: Blogger, PR for mothers, PR für Babyprodukte, social media

Dream big, play hard: New premises opening party!

7. September 2016 By admin

Balloons, an oversize board game and many yummy goodies: On September 6th we invited friends and business partners to our office warming party. Apart from tempting … [Read more...]

Filed Under: News Tagged With: Marken-PR

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