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“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic at the “Kids.Teens&Marke” … [Read more...]
Tourism and social media: Best practice three times over
06/03/2018
At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin Freymiller shows how Lufthansa, TUI … [Read more...]
Family brands: What’s important in 2018?
28/12/2017
What's new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to present ourselves as a communications … [Read more...]
Why you should promote your nursery brand in Germany today
07/09/2017
In a few days, the international baby and children's outfitting industry will be meeting up in Cologne for the world's biggest trade fair, Kind + Jugend. During the run-up to the show, new figures are … [Read more...]
What retail marketers need to know about how German women shop online
16/08/2017
As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all private buying decisions and that 66 per … [Read more...]
iCandy has a photo for you today!
21/12/2016
A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what exactly does this concept mean? … [Read more...]
Dream big, play hard: New premises opening party!
07/09/2016
Balloons, an oversize board game and many yummy goodies: On September 6th we invited friends and business partners to our office warming party. Apart from tempting food, a champagne bar and lovely … [Read more...]
Back this weekend: face-painting with Boris
26/08/2016
“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris Entrup, Sarah Nowak – they were all … [Read more...]
Nicer, bigger, brighter! We are moving into new offices
19/07/2016
We are moving office! Our new address from 22nd July 2016 is: Hans-Stiessberger-Str. 2b, 85540 München-Haar. The old office will close on July 20th at 2 p.m. and we will be back for you in the new … [Read more...]
How to use Snapchat for Marketing
04/05/2016
Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – Daily 100 million users from all over the … [Read more...]
