“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic … [Read more...]
Tourism and social media: Best practice three times over
At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin … [Read more...]
Family brands: What’s important in 2018?
What’s new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to … [Read more...]
Why you should promote your nursery brand in Germany today
In a few days, the international baby and children’s outfitting industry will be meeting up in Cologne for the world’s biggest trade fair, Kind + Jugend. During … [Read more...]
What retail marketers need to know about how German women shop online
As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all … [Read more...]
iCandy has a photo for you today!
A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what … [Read more...]
Dream big, play hard: New premises opening party!
Balloons, an oversize board game and many yummy goodies: On September 6th we invited friends and business partners to our office warming party. Apart from tempting … [Read more...]
Back this weekend: face-painting with Boris
“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris … [Read more...]
Nicer, bigger, brighter! We are moving into new offices
We are moving office! Our new address from 22nd July 2016 is: Hans-Stiessberger-Str. 2b, 85540 München-Haar. The old office will close on July 20th at 2 p.m. and … [Read more...]
How to use Snapchat for Marketing
Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – … [Read more...]
