The Press Preview at the Spielwarenmesse / Nuremberg Toy Fair has always been a big question mark in the PR plans of our clients. The event is separate from your … [Read more...]
Sustainability PR: Protecting Biodiversity with Maya the Bee
What can a company do to make sustainability more accessible for families and children? Implementing sustainability (practises) into a business has increasingly … [Read more...]
Brand building with social media: We provide new input at the Babyforum Vienna 2022
Under the motto Innovation | Digitalisation | Communication, Interconnection Consulting is organising the 1.5-day babyforum in Vienna for the first time on 2 and 3 … [Read more...]
MAYA THE BEE – PR, SOCIAL MEDIA AND CONTENT MARKETING FOR A NATIONAL TREASURE
Two projects with the world's most adorable bee were completed this spring: We continued working on the CSR project for insect protection, "Project Poppy Meadow", … [Read more...]
E-sports and marketing – from a niche interest to the mainstream
“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic … [Read more...]
Tourism and social media: Best practice three times over
At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin … [Read more...]
Family brands: What’s important in 2018?
What’s new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to … [Read more...]
Why you should promote your nursery brand in Germany today
In a few days, the international baby and children’s outfitting industry will be meeting up in Cologne for the world’s biggest trade fair, Kind + Jugend. During … [Read more...]
What retail marketers need to know about how German women shop online
As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all … [Read more...]
iCandy has a photo for you today!
A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what … [Read more...]
