Social media marketing is online PR with which you can achieve communication objectives by participating in various social networks. This naturally involves increasing visitor numbers to your website; however, social media work brings much more than this: word-of-mouth advertising, new customers, development and upkeep of a positive brand image or increasing brand awareness. For several years, we have been successfully active on the social media platforms of our clients. Here are some examples:
Social media strategy:
We developed a social media communication strategy for manufacturer of children’s furniture and pushchairs with ideas for implementing and integrating this with other offline and online communication – ideally creating 360 degree campaigns. Addressing topics in blogs and forums: For the relaunch of a consumer trade fair, we reached out to trade fair visitors by communicating in blogs and parent communities.
Social media policy:
We monitored the online and social media presence of a traditional toy brand and engaged in dialogue based on a social media policy developed by us.
Strategic digital communication:
We have advised customers such as pushchair manufacturers and games companies on matters such as online communication and implemented all of the German social media activity for these companies. This includes operating social media accounts as well as blog campaigns, content marketing and seeding.