Under the motto Innovation | Digitalisation | Communication, Interconnection Consulting is organising the 1.5-day babyforum in Vienna for the first time on 14 and 15 October 2021. The new specialist conference for the industry places clear emphasis on the areas of market development, strategy, sales and digitalisation. Our founder and managing director Ulrica Griffiths will speak about brand building through social media at this conference.
The event will feature keynotes by experts from industry, trade and business on the opportunities and challenges of the nursery industry and the markets for baby & toddler products. The industry will look at the impact of digitalisation and the trend topic of sustainability on sales, brand positioning and communication and present innovation strategies with a view to brand building. Two panel discussions, an award ceremony, three innovation pitches and an evening event round off the conference.
With Raúl Sepúlveda from Dorel Juvenile Europe, we look at new challenges from the perspective of a global market leader. Christian Bezdeka from Woom shows what leverage is needed in terms of design and functionality to position a start-up on the market extremely successfully in a short time, and ergonomics expert Kirsti Vandraas (Peter Opsvik) what is important when combining the components of design and functionality in the planning phase.
Axel Dammler, founder of iconkids & youth, analyses the buying behaviour of mothers and Dr Frederik Lehner of Interconnection Consulting the developments of the European markets and their trends. Dr Stephan Roppel from baby-walz gives an outlook on the (digital) sales of tomorrow, Ulrica Griffiths, founder of Griffiths Consulting, presents effective ways of brand building via social media and Stephan Klein from the Austrian premium retailer Herr und Frau Klein gives insights into his strategy for success.
More information here www.babyforum.world