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E-sports and marketing – from a niche interest to the mainstream

21. May 2018 By admin

“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic … [Read more...]

Filed Under: News Tagged With: Brand PR, Influencer Marketing, Marken-PR, Youth marketing

Back this weekend: face-painting with Boris

26. August 2016 By admin

“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris … [Read more...]

Filed Under: News Tagged With: Blogger, Kinder-PR, Marken-PR, marketing to children, social media, Youth marketing

How to use Snapchat for Marketing

4. May 2016 By admin

Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – … [Read more...]

Filed Under: News Tagged With: Marken-PR, Media use, social media, toys, Youth marketing

Handelsblatt for digital natives: Orange or Lemon?

3. November 2015 By admin

‘I’m almost 18 and have no idea about taxes, rent, or insurance. But I can write a poem analysis.’ Complained one student via Twitter. Sabrina Rospert and Ulrica … [Read more...]

Filed Under: News Tagged With: Media use, social media, Youth marketing

Who said Facebook? Teens spend online time on research, chats and videos

10. December 2014 By admin

German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for … [Read more...]

Filed Under: News Tagged With: Facebook, Kinder-PR, social media, Youth marketing

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