Family brands: What’s important in 2018?

iconkids-waswird2018wichtig

What's new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to present ourselves as a communications … [Read more...]

Why you should promote your nursery brand in Germany today

Stand: The Tiny Universe, Halle 11.3 @ maria@thetinyuniverse.se

In a few days, the international baby and children's outfitting industry will be meeting up in Cologne for the world's biggest trade fair, Kind + Jugend. During the run-up to the show, new figures are … [Read more...]

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Best-case example of successful influencer marketing combined with classic marketing

A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what exactly does this concept mean? … [Read more...]

How to use Snapchat for Marketing

Ghost Wall at the Snapchat HQ

Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – Daily 100 million users from all over the … [Read more...]

Aldi’s new kids brand: skimping on new ideas

aldi

The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site launches on Monday, the 2nd of November. … [Read more...]

Kids marketing – Put the kids in charge!

Superhero child

Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big Influencers”, which investigated … [Read more...]