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What's new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to present ourselves as a communications … [Read more...]
Why you should promote your nursery brand in Germany today
07/09/2017
In a few days, the international baby and children's outfitting industry will be meeting up in Cologne for the world's biggest trade fair, Kind + Jugend. During the run-up to the show, new figures are … [Read more...]
iCandy has a photo for you today!
21/12/2016
A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what exactly does this concept mean? … [Read more...]
How to use Snapchat for Marketing
04/05/2016
Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – Daily 100 million users from all over the … [Read more...]
Aldi’s new kids brand: skimping on new ideas
27/10/2015
The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site launches on Monday, the 2nd of November. … [Read more...]
Kids marketing – Put the kids in charge!
26/10/2015
Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big Influencers”, which investigated … [Read more...]
