“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris … [Read more...]
Kids marketing – Put the kids in charge!
Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big … [Read more...]
Kids often don’t recognize online advertising
Half of children’s 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly … [Read more...]
One license does not fit all children – National differences determine the license market
In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by … [Read more...]