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Back this weekend: face-painting with Boris

26. August 2016 By admin

“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris … [Read more...]

Filed Under: News Tagged With: Blogger, Kinder-PR, Marken-PR, marketing to children, social media, Youth marketing

Kids marketing – Put the kids in charge!

26. October 2015 By admin

Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big … [Read more...]

Filed Under: News Tagged With: fathers, Kinder-PR, Marken-PR, marketing to children, Media use, PR for mothers

Kids often don’t recognize online advertising

9. November 2014 By admin

Half of children’s 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly … [Read more...]

Filed Under: News Tagged With: Kinder-PR, marketing to children, Media use

One license does not fit all children – National differences determine the license market

17. February 2014 By admin

In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by … [Read more...]

Filed Under: News Tagged With: marketing to children, Media use

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