“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic … [Read more...]
Tourism and social media: Best practice three times over
At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin … [Read more...]
Family brands: What’s important in 2018?
What’s new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to … [Read more...]
Why you should promote your nursery brand in Germany today
In a few days, the international baby and children’s outfitting industry will be meeting up in Cologne for the world’s biggest trade fair, Kind + Jugend. During … [Read more...]
What retail marketers need to know about how German women shop online
As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all … [Read more...]
iCandy has a photo for you today!
A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what … [Read more...]
Dream big, play hard: New premises opening party!
Balloons, an oversize board game and many yummy goodies: On September 6th we invited friends and business partners to our office warming party. Apart from tempting … [Read more...]
Back this weekend: face-painting with Boris
“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris … [Read more...]
Nicer, bigger, brighter! We are moving into new offices
We are moving office! Our new address from 22nd July 2016 is: Hans-Stiessberger-Str. 2b, 85540 München-Haar. The old office will close on July 20th at 2 p.m. and … [Read more...]
How to use Snapchat for Marketing
Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – … [Read more...]
Handelsblatt for digital natives: Orange or Lemon?
‘I’m almost 18 and have no idea about taxes, rent, or insurance. But I can write a poem analysis.’ Complained one student via Twitter. Sabrina Rospert and Ulrica … [Read more...]
Aldi’s new kids brand: skimping on new ideas
The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site … [Read more...]
Kids marketing – Put the kids in charge!
Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big … [Read more...]
Tourism: where are the best examples of media relations via social media?
Since we organised the first mom & dad bloggers meet-up for Familotel, we have been particularly interested in Social Media in tourism. This is why we were … [Read more...]
Griffiths Consulting case study at youth marketing conference
Griffiths Consulting exhibited a case study (see below for download) at the largest conference on the topic of children’s and youth marketing, organized by … [Read more...]
Launch communications for high tech doll
Griffiths Consulting, the Munich specialists in commmunicating to the target groups Family, Child and Youth, is supporting Vivid Germany in the launch of Cayla, … [Read more...]
Who said Facebook? Teens spend online time on research, chats and videos
German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for … [Read more...]
Media and blogger relations for Kurio Tab children’s tablet
KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes … [Read more...]
Kids often don’t recognize online advertising
Half of children’s 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly … [Read more...]
PR and marketing for premium push chairs
Griffiths Consulting, a Munich communications agency specialising on the target group families and youth, is from now on the German PR and marketing consultancy of … [Read more...]
Family PR for StickerKids name tags
If children keep losing things, the family PR experts from Griffiths Consulting are now explaining to all parents to really stick it to their children – but only … [Read more...]
One license does not fit all children – National differences determine the license market
In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by … [Read more...]
