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Nuremberg Toy Fair Press Preview – Is it worth it?

7. November 2022 By griffiths

The Press Preview at the Spielwarenmesse / Nuremberg Toy Fair has always been a big question mark in the PR plans of our clients. The event is separate from your … [Read more...]

Filed Under: News Tagged With: Marken-PR, Pressearbeit, toys

Sustainability PR: Protecting Biodiversity with Maya the Bee

2. May 2022 By griffiths

What can a company do to make sustainability more accessible for families and children? Implementing sustainability (practises) into a business has increasingly … [Read more...]

Filed Under: Education, Licences, News, References Tagged With: Brand PR, Case Study, CSR, PR for mothers, social media, Sustainability Communication

Brand building with social media: We provide new input at the Babyforum Vienna 2022

4. August 2021 By griffiths

Under the motto Innovation | Digitalisation | Communication, Interconnection Consulting is organising the 1.5-day babyforum in Vienna for the first time on 2 and 3 … [Read more...]

Filed Under: News Tagged With: Brand PR, Influencer Marketing, Nursery industry Germany, PR für Babyprodukte, social media

MAYA THE BEE – PR, SOCIAL MEDIA AND CONTENT MARKETING FOR A NATIONAL TREASURE

19. July 2021 By griffiths

Two projects with the world's most adorable bee were completed this spring: We continued working on the CSR project for insect protection, "Project Poppy Meadow", … [Read more...]

Filed Under: Entertainment, Entertainment, Licences, Licences, News, News, References, References

E-sports and marketing – from a niche interest to the mainstream

21. May 2018 By admin

“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic … [Read more...]

Filed Under: News Tagged With: Brand PR, Influencer Marketing, Marken-PR, Youth marketing

Tourism and social media: Best practice three times over

6. March 2018 By admin

At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin … [Read more...]

Filed Under: News, References, Tourism Tagged With: Bloggeraktion, Brand PR, Case Study, Facebook, PR for mothers, Pressearbeit, social media, tourism PR

Family brands: What’s important in 2018?

28. December 2017 By admin

What’s new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to … [Read more...]

Filed Under: News Tagged With: Blogger, Media use, PR for mothers, Pressearbeit

Why you should promote your nursery brand in Germany today

7. September 2017 By admin

In a few days, the international baby and children’s outfitting industry will be meeting up in Cologne for the world’s biggest trade fair, Kind + Jugend. During … [Read more...]

Filed Under: News Tagged With: Marken-PR, PR for mothers, Pressearbeit, Retail marketing, toys

What retail marketers need to know about how German women shop online

16. August 2017 By admin

As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all … [Read more...]

Filed Under: News Tagged With: Online shopping, Retail marketing

iCandy has a photo for you today!

21. December 2016 By admin

A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what … [Read more...]

Filed Under: Fashion, News, Nursery, Pushchairs, References Tagged With: Blogger, PR for mothers, PR für Babyprodukte, social media

Dream big, play hard: New premises opening party!

7. September 2016 By admin

Balloons, an oversize board game and many yummy goodies: On September 6th we invited friends and business partners to our office warming party. Apart from tempting … [Read more...]

Filed Under: News Tagged With: Marken-PR

Back this weekend: face-painting with Boris

26. August 2016 By admin

“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris … [Read more...]

Filed Under: News Tagged With: Blogger, Kinder-PR, Marken-PR, marketing to children, social media, Youth marketing

Nicer, bigger, brighter! We are moving into new offices

19. July 2016 By admin

We are moving office! Our new address from 22nd July 2016 is: Hans-Stiessberger-Str. 2b, 85540 München-Haar. The old office will close on July 20th at 2 p.m. and … [Read more...]

Filed Under: News

How to use Snapchat for Marketing

4. May 2016 By admin

Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – … [Read more...]

Filed Under: News Tagged With: Marken-PR, Media use, social media, toys, Youth marketing

Handelsblatt for digital natives: Orange or Lemon?

3. November 2015 By admin

‘I’m almost 18 and have no idea about taxes, rent, or insurance. But I can write a poem analysis.’ Complained one student via Twitter. Sabrina Rospert and Ulrica … [Read more...]

Filed Under: News Tagged With: Media use, social media, Youth marketing

Aldi’s new kids brand: skimping on new ideas

27. October 2015 By admin

The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site … [Read more...]

Filed Under: News

Kids marketing – Put the kids in charge!

26. October 2015 By admin

Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big … [Read more...]

Filed Under: News Tagged With: fathers, Kinder-PR, Marken-PR, marketing to children, Media use, PR for mothers

Tourism: where are the best examples of media relations via social media?

29. September 2015 By admin

Since we organised the first mom & dad bloggers meet-up for Familotel, we have been particularly interested in Social Media in tourism. This is why we were … [Read more...]

Filed Under: News Tagged With: Blogger, Facebook, Marken-PR, social media, tourism PR

Griffiths Consulting case study at youth marketing conference

29. June 2015 By admin

Griffiths Consulting exhibited a case study (see below for download) at the largest conference on the topic of children’s and youth marketing, organized by … [Read more...]

Filed Under: News, References, Tech Toys Tagged With: Blogger, fathers, social media, toys

Launch communications for high tech doll

17. December 2014 By admin

Griffiths Consulting, the Munich specialists in commmunicating to the target groups Family, Child and Youth, is supporting Vivid Germany in the launch of Cayla, … [Read more...]

Filed Under: News, References, Tech Toys, Toys Tagged With: Kinder-PR, Pressearbeit, social media, toys

Who said Facebook? Teens spend online time on research, chats and videos

10. December 2014 By admin

German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for … [Read more...]

Filed Under: News Tagged With: Facebook, Kinder-PR, social media, Youth marketing

Media and blogger relations for Kurio Tab children’s tablet

2. December 2014 By admin

KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes … [Read more...]

Filed Under: News, References, Tech Toys, Toys Tagged With: Blogger, Pressearbeit, social media, toys

Kids often don’t recognize online advertising

9. November 2014 By admin

Half of children’s 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly … [Read more...]

Filed Under: News Tagged With: Kinder-PR, marketing to children, Media use

PR and marketing for premium push chairs

14. July 2014 By admin

Griffiths Consulting, a Munich communications agency specialising on the target group families and youth, is from now on the German PR and marketing consultancy of … [Read more...]

Filed Under: News, Nursery, Pushchairs, References Tagged With: Marken-PR, PR for mothers, Pressearbeit

Family PR for StickerKids name tags

11. April 2014 By admin

If children keep losing things, the family PR experts from Griffiths Consulting are now explaining to all parents to really stick it to their children – but only … [Read more...]

Filed Under: News, Nursery, References, Retail & eCommerce Tagged With: Kinder-PR, Marken-PR, PR for mothers, Pressearbeit

One license does not fit all children – National differences determine the license market

17. February 2014 By admin

In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by … [Read more...]

Filed Under: News Tagged With: marketing to children, Media use

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