“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic … [Read more...]
Tourism and social media: Best practice three times over
At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin … [Read more...]
Family brands: What’s important in 2018?
What’s new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to … [Read more...]
Why you should promote your nursery brand in Germany today
In a few days, the international baby and children’s outfitting industry will be meeting up in Cologne for the world’s biggest trade fair, Kind + Jugend. During … [Read more...]
What retail marketers need to know about how German women shop online
As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all … [Read more...]
iCandy has a photo for you today!
A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what … [Read more...]
Dream big, play hard: New premises opening party!
Balloons, an oversize board game and many yummy goodies: On September 6th we invited friends and business partners to our office warming party. Apart from tempting … [Read more...]
Back this weekend: face-painting with Boris
“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris … [Read more...]
Nicer, bigger, brighter! We are moving into new offices
We are moving office! Our new address from 22nd July 2016 is: Hans-Stiessberger-Str. 2b, 85540 München-Haar. The old office will close on July 20th at 2 p.m. and … [Read more...]
How to use Snapchat for Marketing
Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – … [Read more...]
Handelsblatt for digital natives: Orange or Lemon?
‘I’m almost 18 and have no idea about taxes, rent, or insurance. But I can write a poem analysis.’ Complained one student via Twitter. Sabrina Rospert and Ulrica … [Read more...]
Aldi’s new kids brand: skimping on new ideas
The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site … [Read more...]
Kids marketing – Put the kids in charge!
Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big … [Read more...]
Tourism: where are the best examples of media relations via social media?
Since we organised the first mom & dad bloggers meet-up for Familotel, we have been particularly interested in Social Media in tourism. This is why we were … [Read more...]
Griffiths Consulting case study at youth marketing conference
Griffiths Consulting exhibited a case study (see below for download) at the largest conference on the topic of children’s and youth marketing, organized by … [Read more...]
Launch communications for high tech doll
Griffiths Consulting, the Munich specialists in commmunicating to the target groups Family, Child and Youth, is supporting Vivid Germany in the launch of Cayla, … [Read more...]
Who said Facebook? Teens spend online time on research, chats and videos
German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for … [Read more...]
Media and blogger relations for Kurio Tab children’s tablet
KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes … [Read more...]
Kids often don’t recognize online advertising
Half of children’s 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly … [Read more...]
PR and marketing for premium push chairs
Griffiths Consulting, a Munich communications agency specialising on the target group families and youth, is from now on the German PR and marketing consultancy of … [Read more...]
Family PR for StickerKids name tags
If children keep losing things, the family PR experts from Griffiths Consulting are now explaining to all parents to really stick it to their children – but only … [Read more...]
One license does not fit all children – National differences determine the license market
In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by … [Read more...]
Jens Peters-Willke
SEO consulting for doctor’s surgery http://www.hobartneurosurgery.com.au/ … [Read more...]
Tomy UK Ltd.
Long-term PR for toys and baby accessories – www.tomy.de »Tomy has been working with Griffiths Consulting since 2005. The agency provides a creative and … [Read more...]
Mega Brands Deutschland
Long-term Public Relations for construction toys – www.megabrands.com … [Read more...]
unisono media
Long-term Public Relations for language learning software … [Read more...]
Stokke
Long-term Public Relations for prams and baby furniture – www.stokke.de … [Read more...]
Smoodoos
Launch project of the Smoodoos kids community and plush toys (company is closed) Report about Smoodoos in news magazine "Der Spiegel" … [Read more...]
Boowl
Launch of interactive kids beverages Boowl Magic and Boowl Cartoon. … [Read more...]
Sailer-Verlag
Launch of the infant magazine Pippo and PR for the anniversary of the publishing house www.pippo-magazin.de … [Read more...]
GoroVeloTech
PR at trade shows and coordination of TV shootings for “Tangaroo”, a parent-child tandem – www.tangaroo.de … [Read more...]
Smart-Trike
PR, Social Media and Marketing Communications for kids vehicles – www.smart-trike.com … [Read more...]
Universal Music
Media and blogger relations at the launch of a new series of audio plays www.universalmusic.de … [Read more...]
Vivid Sydney
Since 2011, yearly media relations for an art and cultural event in Sydney, Australia www.vividsydney.com … [Read more...]
Familotel AG
Media and blogger relations for a marketing cooperation of family-friendly hotels www.familotel.com … [Read more...]
BOTI
PR and Blogger Relations: Launch of the toy brands Soft Spots and Zing Air www.bot-i.com … [Read more...]
ROCOL
B2B media relations: Lubricants for food and drinks processing www.rocol.com … [Read more...]
Generation Robots
B2B media relations: paneuropean supplier of robots www.generationrobots.com … [Read more...]
Dracco
Litigation PR www.dracco.com … [Read more...]
BLS
Blogger outreach, trade-PR and media planning for toy distributor www.bls.net … [Read more...]
StickerKid
PR for customised stickers, labels and kid’s room decorations www.stickerkid.de … [Read more...]
CareDriver – Powered by Škoda Auto DigiLab
Launch PR for babysitting and mobility services per app for families (special needs, kids, seniors) www.caredriver.de … [Read more...]
KD Germany
Launch of the Kurio children’s tablets, smartwatch and toys (PR & Social Media) www.kurioworld.de … [Read more...]
Zuru Toys
PR at the Nuremberg Toy Fair www.zuru.com … [Read more...]
Primo Toys
Launch of the Cubetto programming toy (Media Relations) www.primotoys.com … [Read more...]
Skip Hop
PR and Influencer Relations for nursery gear, kids’ backpacks and toys www.skiphop.com … [Read more...]
Kosmos Verlag
Long-term Public Relations for experimenting kits, puzzles and children’s books – kosmos.de … [Read more...]
Public Solution
Trade show PR for the board game console Yvio … [Read more...]
Institut für Potentialanalyse
Launch of a private consulting institute for career and degree choices www.institut-potenzialanalyse.de … [Read more...]
Babywelt Messen / Gruner + Jahr Expomedia Events
Media relations and online PR for consumer shows www.babywelt-messen.de … [Read more...]
Goliath Toys
PR, Social Media, print advertising, online content for board games and a game app: www.goliathgames.de … [Read more...]
HCM Kinzel
Media & Public Relations and Channel marketing for toys, board games and apps www.hcm-kinzel.eu … [Read more...]
Angel Cat Sugar
PR and Social Media PR and Social Media for the character license Angel Cat Sugar www.angelcatsugar.com … [Read more...]
RC2 / Learning Curve
PR and Blogger Relations for Lamaze baby toys www.learningcurve.com … [Read more...]
Julalu
PR and Blogger Relations for maternity fashion www.julalu.com … [Read more...]
Münchner Verkehrs- und Tarifverbund
PR concept for children’s and young adults’ tickets www.mvv-muenchen.de … [Read more...]
Ecophon
PR and Blogger Relations: Sound Education Forum (Acoustics in educational institutions) www.ecophon.de … [Read more...]
AeroSleep
PR and Blogger Relations: AeroSleep (mattresses) and AeroMoov (travel accessoiries) brands www.aerosleep.com … [Read more...]
iCandy
PR, celebrity cooperations, Social Media, advertising and all texts in German: Launch of iCandy brand in Germany – British luxury push chairs www.icandyworld.com … [Read more...]
blood pressure monitors
PR, media cooperations, blogger & KOL relations for Braun fever thermometers, blood press monitors and health … [Read more...]
Braun fever thermometers
PR, media cooperations, blogger & KOL relations for Braun fever thermometers, blood press monitors and health … [Read more...]
Innovation First
PR, Social Media (e.g. campaign with Youtubers) and Website content for robotics toys www.hexbug.com … [Read more...]
Medela
PR and media cooperations for breast pumps and other breastfeeding solutions www.medela.co.uk … [Read more...]
Ravensburger
PR and Influencer Marketing projects for kids books, jigsaw puzzles, games www.ravensburger.de … [Read more...]
News
Read about the latest trends in communication and find out about our work … [Read more...]
Kids & Youth
Toys, experiment kits, educational toys, children’s books and baby equipment: As a PR agency with many years of experience, we develop effective … [Read more...]
Family & Lifestyle
We present topics such as health, education, living and leisure in an exciting way. We also target young professionals and best agers as well as parents, youths … [Read more...]
References
Draw on 20 years of experience of communicating with parent, children and youth target groups! … [Read more...]
International Campaigns
Exclusive German partner of the international PR network, IPR Team: Access to all continents with uniform PR standards and one contact person- International … [Read more...]
Services
Efficient PR: Digital marketing, communication measures, social media and blogger activities all contribute to the economic success of your company. To do this you … [Read more...]
