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E-sports and marketing – from a niche interest to the mainstream

21. May 2018 By admin

“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic … [Read more...]

Filed Under: News Tagged With: Brand PR, Influencer Marketing, Marken-PR, Youth marketing

Tourism and social media: Best practice three times over

6. March 2018 By admin

At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin … [Read more...]

Filed Under: News, References, Tourism Tagged With: Bloggeraktion, Brand PR, Case Study, Facebook, PR for mothers, Pressearbeit, social media, tourism PR

Family brands: What’s important in 2018?

28. December 2017 By admin

What’s new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to … [Read more...]

Filed Under: News Tagged With: Blogger, Media use, PR for mothers, Pressearbeit

Why you should promote your nursery brand in Germany today

7. September 2017 By admin

In a few days, the international baby and children’s outfitting industry will be meeting up in Cologne for the world’s biggest trade fair, Kind + Jugend. During … [Read more...]

Filed Under: News Tagged With: Marken-PR, PR for mothers, Pressearbeit, Retail marketing, toys

What retail marketers need to know about how German women shop online

16. August 2017 By admin

As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all … [Read more...]

Filed Under: News Tagged With: Online shopping, Retail marketing

iCandy has a photo for you today!

21. December 2016 By admin

A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what … [Read more...]

Filed Under: Fashion, News, Nursery, Pushchairs, References Tagged With: Blogger, PR for mothers, PR für Babyprodukte, social media

Dream big, play hard: New premises opening party!

7. September 2016 By admin

Balloons, an oversize board game and many yummy goodies: On September 6th we invited friends and business partners to our office warming party. Apart from tempting … [Read more...]

Filed Under: News Tagged With: Marken-PR

Back this weekend: face-painting with Boris

26. August 2016 By admin

“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris … [Read more...]

Filed Under: News Tagged With: Blogger, Kinder-PR, Marken-PR, marketing to children, social media, Youth marketing

Nicer, bigger, brighter! We are moving into new offices

19. July 2016 By admin

We are moving office! Our new address from 22nd July 2016 is: Hans-Stiessberger-Str. 2b, 85540 München-Haar. The old office will close on July 20th at 2 p.m. and … [Read more...]

Filed Under: News

How to use Snapchat for Marketing

4. May 2016 By admin

Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – … [Read more...]

Filed Under: News Tagged With: Marken-PR, Media use, social media, toys, Youth marketing

Handelsblatt for digital natives: Orange or Lemon?

3. November 2015 By admin

‘I’m almost 18 and have no idea about taxes, rent, or insurance. But I can write a poem analysis.’ Complained one student via Twitter. Sabrina Rospert and Ulrica … [Read more...]

Filed Under: News Tagged With: Media use, social media, Youth marketing

Aldi’s new kids brand: skimping on new ideas

27. October 2015 By admin

The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site … [Read more...]

Filed Under: News

Kids marketing – Put the kids in charge!

26. October 2015 By admin

Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big … [Read more...]

Filed Under: News Tagged With: fathers, Kinder-PR, Marken-PR, marketing to children, Media use, PR for mothers

Tourism: where are the best examples of media relations via social media?

29. September 2015 By admin

Since we organised the first mom & dad bloggers meet-up for Familotel, we have been particularly interested in Social Media in tourism. This is why we were … [Read more...]

Filed Under: News Tagged With: Blogger, Facebook, Marken-PR, social media, tourism PR

Griffiths Consulting case study at youth marketing conference

29. June 2015 By admin

Griffiths Consulting exhibited a case study (see below for download) at the largest conference on the topic of children’s and youth marketing, organized by … [Read more...]

Filed Under: News, References, Tech Toys Tagged With: Blogger, fathers, social media, toys

Launch communications for high tech doll

17. December 2014 By admin

Griffiths Consulting, the Munich specialists in commmunicating to the target groups Family, Child and Youth, is supporting Vivid Germany in the launch of Cayla, … [Read more...]

Filed Under: News, References, Tech Toys, Toys Tagged With: Kinder-PR, Pressearbeit, social media, toys

Who said Facebook? Teens spend online time on research, chats and videos

10. December 2014 By admin

German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for … [Read more...]

Filed Under: News Tagged With: Facebook, Kinder-PR, social media, Youth marketing

Media and blogger relations for Kurio Tab children’s tablet

2. December 2014 By admin

KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes … [Read more...]

Filed Under: News, References, Tech Toys, Toys Tagged With: Blogger, Pressearbeit, social media, toys

Kids often don’t recognize online advertising

9. November 2014 By admin

Half of children’s 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly … [Read more...]

Filed Under: News Tagged With: Kinder-PR, marketing to children, Media use

PR and marketing for premium push chairs

14. July 2014 By admin

Griffiths Consulting, a Munich communications agency specialising on the target group families and youth, is from now on the German PR and marketing consultancy of … [Read more...]

Filed Under: News, Nursery, Pushchairs, References Tagged With: Marken-PR, PR for mothers, Pressearbeit

Family PR for StickerKids name tags

11. April 2014 By admin

If children keep losing things, the family PR experts from Griffiths Consulting are now explaining to all parents to really stick it to their children – but only … [Read more...]

Filed Under: News, Nursery, References, Retail & eCommerce Tagged With: Kinder-PR, Marken-PR, PR for mothers, Pressearbeit

One license does not fit all children – National differences determine the license market

17. February 2014 By admin

In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by … [Read more...]

Filed Under: News Tagged With: marketing to children, Media use

Jens Peters-Willke

4. July 2010 By admin

SEO consulting for doctor’s surgery http://www.hobartneurosurgery.com.au/ … [Read more...]

Filed Under: Healthcare, References

Tomy UK Ltd.

4. July 2010 By admin

Long-term PR for toys and baby accessories – www.tomy.de »Tomy has been working with Griffiths Consulting since 2005. The agency provides a creative and … [Read more...]

Filed Under: Nursery, References, Toys

Mega Brands Deutschland

4. July 2010 By admin

Long-term Public Relations for construction toys – www.megabrands.com … [Read more...]

Filed Under: References, Toys

unisono media

4. July 2010 By admin

Long-term Public Relations for language learning software … [Read more...]

Filed Under: Education, References, Toys

Stokke

4. July 2010 By admin

Long-term Public Relations for prams and baby furniture – www.stokke.de … [Read more...]

Filed Under: Furniture & Interiors, Pushchairs, References

Smoodoos

4. July 2010 By admin

Launch project of the Smoodoos kids community and plush toys (company is closed) Report about Smoodoos in news magazine "Der Spiegel" … [Read more...]

Filed Under: References, Toys

Boowl

4. July 2010 By admin

Launch of interactive kids beverages Boowl Magic and Boowl Cartoon. … [Read more...]

Filed Under: FMCG, References

Sailer-Verlag

4. July 2010 By admin

Launch of the infant magazine Pippo and PR for the anniversary of the publishing house www.pippo-magazin.de … [Read more...]

Filed Under: Publishing, References

GoroVeloTech

4. July 2010 By admin

PR at trade shows and coordination of TV shootings for “Tangaroo”, a parent-child tandem – www.tangaroo.de … [Read more...]

Filed Under: Mobility, References

Smart-Trike

4. July 2010 By admin

PR, Social Media and Marketing Communications for kids vehicles – www.smart-trike.com … [Read more...]

Filed Under: Nursery, Pushchairs, References

Universal Music

4. July 2010 By admin

Media and blogger relations at the launch of a new series of audio plays www.universalmusic.de … [Read more...]

Filed Under: Entertainment, Publishing, References

Vivid Sydney

4. July 2010 By admin

Since 2011, yearly media relations for an art and cultural event in Sydney, Australia www.vividsydney.com … [Read more...]

Filed Under: References, Tourism

Familotel AG

4. July 2010 By admin

Media and blogger relations for a marketing cooperation of family-friendly hotels www.familotel.com … [Read more...]

Filed Under: References, Tourism

BOTI

4. July 2010 By admin

PR and Blogger Relations: Launch of the toy brands Soft Spots and Zing Air www.bot-i.com … [Read more...]

Filed Under: References, Toys

ROCOL

4. July 2010 By admin

B2B media relations: Lubricants for food and drinks processing www.rocol.com … [Read more...]

Filed Under: FMCG, References

Generation Robots

4. July 2010 By admin

B2B media relations: paneuropean supplier of robots www.generationrobots.com … [Read more...]

Filed Under: References, Robotics

Dracco

4. July 2010 By admin

Litigation PR www.dracco.com … [Read more...]

Filed Under: Licences, References

BLS

4. July 2010 By admin

Blogger outreach, trade-PR and media planning for toy distributor www.bls.net … [Read more...]

Filed Under: References, Toys

StickerKid

4. July 2010 By admin

PR for customised stickers, labels and kid’s room decorations www.stickerkid.de … [Read more...]

Filed Under: Furniture & Interiors, Nursery, References

CareDriver – Powered by Škoda Auto DigiLab

4. July 2010 By admin

Launch PR for babysitting and mobility services per app for families (special needs, kids, seniors) www.caredriver.de … [Read more...]

Filed Under: Mobility, References

KD Germany

4. July 2010 By admin

Launch of the Kurio children’s tablets, smartwatch and toys (PR & Social Media) www.kurioworld.de … [Read more...]

Filed Under: Entertainment, References, Tech Toys, Toys

Zuru Toys

4. July 2010 By admin

PR at the Nuremberg Toy Fair www.zuru.com … [Read more...]

Filed Under: References, Toys

Primo Toys

4. July 2010 By admin

Launch of the Cubetto programming toy (Media Relations) www.primotoys.com … [Read more...]

Filed Under: Education, Robotics, Tech Toys, Toys

Skip Hop

4. July 2010 By admin

PR and Influencer Relations for nursery gear, kids’ backpacks and toys www.skiphop.com … [Read more...]

Filed Under: Nursery, References, Toys

Kosmos Verlag

4. July 2010 By admin

Long-term Public Relations for experimenting kits, puzzles and children’s books – kosmos.de … [Read more...]

Filed Under: Publishing, References, Toys

Public Solution

4. July 2010 By admin

Trade show PR for the board game console Yvio … [Read more...]

Filed Under: References, Toys

Institut für Potentialanalyse

4. July 2010 By admin

Launch of a private consulting institute for career and degree choices www.institut-potenzialanalyse.de … [Read more...]

Filed Under: Education, References

Babywelt Messen / Gruner + Jahr Expomedia Events

4. July 2010 By admin

Media relations and online PR for consumer shows www.babywelt-messen.de … [Read more...]

Filed Under: Publishing, References

Goliath Toys

4. July 2010 By admin

PR, Social Media, print advertising, online content for board games and a game app: www.goliathgames.de … [Read more...]

Filed Under: References, Toys

HCM Kinzel

4. July 2010 By admin

Media & Public Relations and Channel marketing for toys, board games and apps www.hcm-kinzel.eu … [Read more...]

Filed Under: References, Toys

Angel Cat Sugar

4. July 2010 By admin

PR and Social Media PR and Social Media for the character license Angel Cat Sugar www.angelcatsugar.com … [Read more...]

Filed Under: Entertainment, Licences, References, Toys

RC2 / Learning Curve

4. July 2010 By admin

PR and Blogger Relations for Lamaze baby toys  www.learningcurve.com … [Read more...]

Filed Under: References, Toys

Julalu

4. July 2010 By admin

PR and Blogger Relations for maternity fashion www.julalu.com … [Read more...]

Filed Under: Fashion, References

Münchner Verkehrs- und Tarifverbund

4. July 2010 By admin

PR concept for children’s and young adults’ tickets www.mvv-muenchen.de … [Read more...]

Filed Under: Mobility, References

Ecophon

4. July 2010 By admin

PR and Blogger Relations: Sound Education Forum (Acoustics in educational institutions) www.ecophon.de … [Read more...]

Filed Under: Education, Healthcare, References

AeroSleep

4. July 2010 By admin

PR and Blogger Relations: AeroSleep (mattresses) and AeroMoov (travel accessoiries) brands www.aerosleep.com … [Read more...]

Filed Under: Healthcare, Mobility, Nursery, References

iCandy

4. July 2010 By admin

PR, celebrity cooperations, Social Media, advertising and all texts in German: Launch of iCandy brand in Germany – British luxury push chairs www.icandyworld.com … [Read more...]

Filed Under: Nursery, Pushchairs, References

blood pressure monitors

4. July 2010 By admin

PR, media cooperations, blogger & KOL relations for Braun fever thermometers, blood press monitors and health … [Read more...]

Filed Under: Healthcare, References

Braun fever thermometers

4. July 2010 By admin

PR, media cooperations, blogger & KOL relations for Braun fever thermometers, blood press monitors and health … [Read more...]

Filed Under: Healthcare, Nursery, References

Innovation First

4. July 2010 By admin

PR, Social Media (e.g. campaign with Youtubers) and Website content for robotics toys www.hexbug.com … [Read more...]

Filed Under: References, Robotics, Tech Toys, Toys

Medela

4. July 2010 By admin

PR and media cooperations for breast pumps and other breastfeeding solutions www.medela.co.uk … [Read more...]

Filed Under: Nursery, References

Ravensburger

4. July 2010 By admin

PR and Influencer Marketing projects for kids books, jigsaw puzzles, games www.ravensburger.de … [Read more...]

Filed Under: Publishing, References, Toys

News

15. June 2010 By admin

Read about the latest trends in communication and find out about our work … [Read more...]

Filed Under: Themen

Kids & Youth

15. June 2010 By admin

Toys, experiment kits, educational toys, children’s books and baby equipment: As a PR agency with many years of experience, we develop effective … [Read more...]

Filed Under: Themen

Family & Lifestyle

15. June 2010 By admin

We present topics such as health, education, living and leisure in an exciting way. We also target young professionals and best agers as well as parents, youths … [Read more...]

Filed Under: Themen

References

15. June 2010 By admin

Draw on 20 years of experience of communicating with parent, children and youth target groups! … [Read more...]

Filed Under: Themen

International Campaigns

15. June 2010 By admin

Exclusive German partner of the international PR network, IPR Team: Access to all continents with uniform PR standards and one contact person- International … [Read more...]

Filed Under: Themen

Services

15. June 2010 By admin

Efficient PR: Digital marketing, communication measures, social media and blogger activities all contribute to the economic success of your company. To do this you … [Read more...]

Filed Under: Themen

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