PR campaign for children’s tablet focuses on media and blogger outreach
KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes outreach to trade and general media, as well as cooperation with leading technology and parenting bloggers.
The Kurio Tab is an Android tablet for children and its latest version has a unique motion function. Kurio tablets use cutting-edge technology to combine the advanced features parents expect with unique tools that allow them complete and customisable controls to set up profiles perfectly suited for each member of the family. At this year’s “Tommi”, the German children’s software award, the Kurio Tab Motion Edition won 3rd place in the electronic toys and was the best tablet among all entries.
Griffiths Consulting is an award-winning PR and marketing agency in Munich. The agency has particularly broad experience with the family, kids, and youth target group and works across industry sectors, for instance, baby products, tourism, fashion, toys, education, and hobbies. Very early on, Griffiths Consulting recognised the potential of bloggers for word-of-mouth marketing and was the first agency in Germany to build a parenting blogger database. The agency’s core competencies include strategic consulting, corporate and creative brand communications including advertising, social media as well as crisis PR in cases such as litigation or product recalls. Ulrica Griffiths, who previously ran Public and media relations for toymaker LEGO in Central Europe, founded it in 2004.
KD Interactive is part of the KD Group, formerly CIDE Group, and the world leader in children’s tablets with headquarters in Spain. It was established with the aim to use new technologies to develop educational and innovative toys that are safe to use. In 2012, KD Interactive launched its innovative Kurio product. The German subsidiary is based in Aachen.